Google AdSense Program Policies

Publishers participating in the AdSense program are required to adhere to the following policies. We ask that you read these policies carefully and refer to this document often. If you fail to comply with these policies, we may disable ad serving to your site and/or disable your AdSense account. While in many cases we prefer to work with publishers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.
Invalid Clicks and Impressions

Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include but are not limited to repeated manual clicks or impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited. Failure to comply with this policy may lead to your account being disabled.

Encouraging clicks

In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the AdSense program:

* May not encourage users to click the Google ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language
* May not direct user attention to the ads via arrows or other graphical gimmicks
* May not place misleading images alongside individual ads
* May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites
* May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior
* May not place misleading labels above Google ad units - for instance, ads may be labeled "Sponsored Links" but not "Favorite Sites"

Site Content

While Google offers broad access to a variety of content in the search index, publishers in the AdSense program may only place Google ads on sites that adhere to our content guidelines, and ads must not be displayed on any page with content primarily in an unsupported language. View a list of supported languages.

Sites displaying Google ads may not include:

* Violent content, racial intolerance, or advocacy against any individual, group, or organization
* Pornography, adult, or mature content
* Hacking/cracking content
* Illicit drugs and drug paraphernalia
* Excessive profanity
* Gambling or casino-related content
* Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails
* Excessive, repetitive, or irrelevant keywords in the content or code of web pages
* Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g., your site's PageRank
* Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns)
* Sales or promotion of beer or hard alcohol
* Sales or promotion of tobacco or tobacco-related products
* Sales or promotion of prescription drugs
* Sales or promotion of products that are replicas or imitations of designer goods
* Sales or distribution of term papers or student essays
* Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others

Copyrighted Material

Website publishers may not display Google ads on web pages with content protected by copyright law unless they have the necessary legal rights to display that content. Please see our DMCA policy for more information.

Webmaster Guidelines

AdSense publishers are required to adhere to the webmaster quality guidelines posted at http://www.google.com/webmasters/guidelines.html.

Site and Ad Behavior

Sites showing Google ads should be easy for users to navigate and should not contain excessive pop-ups. AdSense code may not be altered, nor may standard ad behavior be manipulated in any way that is not explicitly permitted by Google.

* Sites showing Google ads may not contain pop-ups or pop-unders that interfere with site navigation, change user preferences, or initiate downloads.
* Any AdSense code must be pasted directly into webpages without modification. AdSense participants are not allowed to alter any portion of the code or change the behavior, targeting, or delivery of ads. For instance, clicks on Google ads may not result in a new browser window being launched.
* A site or third party cannot display our ads, search box, search results, or referral buttons as a result of the actions of any software application such as a toolbar.
* No AdSense code may be integrated into a software application.
* Webpages containing AdSense code may not be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
* Referral offerings must be made without any obligation or requirement to end users. Publishers may not solicit email addresses from users in conjunction with AdSense referral units.
* Publishers using online advertising to drive traffic to pages showing Google ads must comply with the spirit of Google's Landing Page Quality Guidelines. For instance, if you advertise for sites participating in the AdSense program, the advertising should not be deceptive to users.

Ad Placement

AdSense offers a number of ad formats and advertising products. Publishers are encouraged to experiment with a variety of placements, provided the following policies are respected:

* Up to three ad units may be displayed on each page.
* A maximum of two Google AdSense for search boxes may be placed on a page.
* Up to three link units may also be placed on each page.
* Up to three referral units may be displayed on a page, in addition to the ad units, search boxes, and link units specified above.
* AdSense for search results pages may show only a single ad link unit in addition to the ads Google serves with the search results. No other ads may be displayed on your search results page.
* No Google ad or Google search box may be displayed in a pop-up, pop-under, or in an email.
* Elements on a page must not obscure any portion of the ads.
* No Google ad may be placed on any non-content-based pages.
* No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.

Competitive Ads and Services

In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.

Product-Specific Policies

Some AdSense products have additional policies that apply specifically to their use. Please review them in full if you use the products listed below.

* AdSense for mobile
* AdSense for video
* AdSense for feeds

Google Advertising Cookies

Google uses the DoubleClick DART cookie (English only) on publisher websites displaying AdSense for content ads. Subject to any applicable laws, rules and regulations, you will have the sole and exclusive right to use all data derived from your use of the DoubleClick DART cookie for any purpose related to your business, provided that Google may use and disclose this data subject to the terms of Google's advertising privacy policies (English only), and any applicable laws, rules and regulations.

If your current advertising services contract with Google or DoubleClick already has a specific provision defining data ownership, that provision instead of this policy will govern with regard to the data collected under that contract.

AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browser, or using web beacons to collect information as a result of ad serving on your website. Learn more about preparing your privacy policy.


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Some most important things not to do with Google AdSense

Dear visitor ,If U want to earn money fast and easily then Google Adsense for you but some important things not to do with Google Adsense. There is no question that you can make some good money with Google AdSense, but you’re setting yourself up for disaster if you make any of these Top ten mistakes!

1.If you really want to earn with Google Adsense then do not use fake information when opening your Google AdSense account.

Always Google says that’s a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is.
2.The second important things is do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.

Any attempt to bypass Google’s built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial modle that Google operates under. You’re not dealing with some Mom-and-Pop company here, and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics.
3. Thirdly keep AdSense ads off of your registration, confirmation, and all "thank you" pages.

Please, don’t ask me why you can’t put your ads there. It makes sense to me that those would be wonderful locations. Google thinks otherwise, however, and doing so is a hanging offense according to their Terms of Service.

4. Please do not display AdSense ads and a competitor's ads on the same page at the same time.

That just makes plain good sense. Google doesn’t demand 100% site loyalty from you, but they do insist that their own ads not be cluttered up by offerings from their competitors.

5. Don't "beg for clicks" or provide any incentive for clicking on your Google AdSense ads.

This is a biggie and you see this rule violated all the time. Any of the “get paid to do stuff” sites that put Google ads in the member’s control panels are walking the plank and they don’t even realize it. Even those sites with the polite little messages asking you to “help keep my site running by clicking on our sponsor’s ads” are asking to be cut off if those happen to be Google ads.

6. How ever do not click on the ads running on your own site, even if you are genuinely interested in the product or service and are thinking of buying it!

Nothing screams FRAUD louder than a webmaster running up his or her own click counts by happily clicking on ads fromtheir own site. The Google Gods can track this activity and it won’t be long until you find yourself getting a goodbye note from their fraud team.

7. Google is very specific about what text can be placed around their ads. Their Terms of Service state: “Publishers may not label the ads with text other than ‘sponsored links’ or ‘advertisements.’ This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.”

This is to keep visitors from becoming confused and barking up Google’s tree when they clicked on an ad that led to a porn site instead of the recipe site they were expecting to visit.

8. You should always avoid keyword spamming and other divisive tricks. You may be tempted to buy one of those “generates thousands of key-word rich pages in seconds” programs that are so popular these days but I’ll tell you this: Their days are numbered. Google is wise to such shenanigans and they will be hot on your trail. Other prohibited gimmicks include:

• ”Sneaky” page redirects that send a visitor off to a different site then they were expecting to visit.

• Multiple sites, domains, pages, etc. which have substantially duplicate content.

• Hidden text or links of any type.

• Excessive outbound links on any page. Google recommends no more than 100. I’d keep it way below that.

• And here is a nugget of wisdom straight from Google’s mouth: “Do not participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your website may be affected adversely by those links.

9. Another important things is do not advertise anything on Google’s prohibited items list. It’s a lot shorter lists than PayPal’s or eBay’s, but it includes a lot of the same stuff like hacking/cracking content, porn, illegal drugs, gambling sites, beer or hard alcohol (I guess wine is OK), weapons, and the other usual stuff.

10. The last dumbest thing not to do with Google AdSense is to let the other nine things stop you from running an honest site that’s designed to make the most out of this very profitable opportunity that Google offers!


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What is Google Adsense?

Google Adsense is an advertising program which was started from 2003 by www.google.com. With Google Adsense you can make money from your website or blog by getting paid for every click! All you have to do is display Google Adsense ads on your website and let advertisers bid against each other. AdSense is a great program, though Google has given it a confusing name. If they'd called it AdSpace, you'd know right away what it's about: selling advertising space on your website. Despite the nomenclature issue, AdSense (www.google.com/adsense) has become popular with bloggers and other people who run noncommercial sites.
Google Adsense is one of the best money making way for the people who need money fast and need money now in the most easy and secured way. If you want to earn revenue fast and earn revenue now Google Adsense would be your first choice. How do you get money now with this? Simple through advertisements. All you have to build a quality website or start with a blog. You need to register with adsense and put some code on your website or blog. And you earn money now every time someone clicks on an ad on your website. AdSense lets website owners like you and me make money easily and fast without even selling anything. In fact you can often start earning in under 24 hours and when you get paid, it is Google that sends you a check!
You don't have to run a large site or have much traffic to make money and AdSense works for small enthusiast or hobby sites as well as larger operations.
Now you can now below what Google writes about it’s adsense program:
"Google Adsense is the programme that can generate advertising revenue from each page on your website—with a minimal investment in time and no additional resources.

Adsense delivers relevant ads that are precisely targeted on a page-by-page basisto the content people find on your site. And when you add a Google search box to your site, Adsense delivers relevant ads that are targeted to the Google search results pages generated by your visitors’ search request.

You can customise the appearance of ads, choosing from a wide range of colours and templates. You can do the same with your search results page. Your reports are customisable, too. Flexible reporting tools let you group your pages in any way you want so you can view your results by URL, domain, ad type, category and more to learn where your earnings are coming from."Google Adsense ads, are highly content relevant ads, that are served directly on your pages - without your intervention. For you as a webmaster, this means that you simply paste the Google Adsense code on your pages, and thereafter have a constantly updated and relevant advertising.

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Why use Google Adsense?

Why you use Google Adsense?


If anyone ask me the simple answer is because I can make money from it!

In this article I’ll explore some of the reasons why bloggers should

consider using Google AdSense as a great way to make huge money from

blogging. However, if you have some free ad space on your website(s), you

should certainly consider joining Google adsense. Here are a few reasons for

you to consider about adsense:

1. There is No need to change outdated ads on your website - everything is

handled by Google's adbot googlebot.
2. This program serves non intrusive ads, compared to popins, popouts,

floating ads etc.
3. Display well written content related advertising, which will match your

site subject.
4. Save time finding advertisers for your ad space.
5. One simple code to paste on your pages, no programming skills needed.
6. You can change the colours of the adsense ads displayed, so that they fit

your current site layout.
7. Google adsense serves the best ads for your pages from over 150.000

AdWords advertisers.
8. Google adsense is easy to join; most websites with original content gets

accepted.

Google AdSense has the capability to earn you more than a decent amount of

money. There are subscribers who report earnings in the six figure range

generated from AdSense ads on their pages. Also, revenue is not the only

positive benefit of AdSense. The ads that AdSense produces are text only ads.

The average, flashy banner is annoying and distracts visitors from the

content on your site. AdSense ads do require more initial work because you

must ensure that they receive optimal placement, but the work is paid off

because visitors will not be bothered by AdSense ads as much as they are by

traditional banners. Not only are graphic banners annoying, other advertising

ploys such as pop-ups and floating banners eliciting ire from visitors.

AdSense eliminates the use of gimmicks, and allows visitors to feel more

comfortable on your site, which will generate more income for you. The Google

Adsense program is totally free to join, but Google has to approve your site

for inclusion in the program. When your site has been reviewed, Google will

notify you by e-mail. If your application is accepted, you will be able to

login into your Adsense account and get the Adsense code to add to your

website. Once the Adsense code is "live" on your pages, you'll see the Google

advertisements shown on your site. Just a cautionary note too: when you're

approved for Adsense, please do not click on the ads on your own site, or

encourage others to do so. Doing this can get your site disqualified from the

Adsense program.


Google AdSense is a wonderful advertising program because a lot of thought

has went into making it "just work for everyone". It works great for the

people who use AdWords, for the webmasters using AdSense, and most

importantly for the visitors of the websites.

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